ARTICLES

WHAT IS A LOGO

A logo may be a very simple graphic element, composed of text, symbols, and even illustrations. But despite its outward simplicity, a logo says a lot about your company: you need a logo that represents all you have to offer in the space of a few inches. A logo design should:

Attract attention, leave an impression
A logo that makes your customers do a double take is good; a logo that stays in their minds is better. Creating a symbol of your company that is both eye-cathing and memorable is the first step in creating brand awareness.

Create a look that is unique and distinguishable
At any given moment you are surrounded by dozens of logos, but which ones do you notice? Our designers create stunning logos that stand out in a crowd. Our logos make use of unique color palettes and original symbols- we don’t just follow the beaten path, we lay a whole new set of tracks! Our logos grab your customers’ attention and create a positive impression, because we know that it’s not enough for them to see you: they need to like what they see too.

Tell a story about your company
Your logo is the face of your company; it speaks of your personality even when you aren’t around. Our job as logo designers is to translate your company’s unique traits into a memorable image that tells the customer exactly what kind of business you run. Our designers and project managers work as a team to get a clear understanding of your company’s vision and character. Next they study your competition; their direction, strengths and weaknesses. Our logo design team uses all the information they can to design a perfectly customized logo that represents you.

There’s a lot that goes into running a business, whether you’re just starting out or expanding a long established outfit. The importance of a logo can seem relatively small by comparison. But your logo is the first thing that your customers see, and it’s often the most central aspect of your brand. Your logo is your corporate identity and you need to need to make a clear and positive impact from the first moment: you may not get a second chance.

New businesses must compete with established companies. The quality of the logo is one of the easiest ways to gain credibility and professionalism from the start: when you need it most. Our logo designers and marketing experts do the appropriate research to ensure a solid logo design. We maintain communication with you via e-mail or over the phone so that you become part of the process, because we believe good communication between the designer team and the customer is a must. We get to know you and your company personally. That’s how we ensure that your logo shows you to your best.

The challenge for a new business is to attract new customers, stealing the attention away from their competitors. A distinctive logo makes your company more memorable than a name alone. Our logo designers have created unique symbols for every type of business from every part of the world. We combine color, shape, font, and placement to produce outstanding logos, and our success has made us one of the largest logo design firms.

If you’re starting a new business or launching a new product line, a unique logo is a must. Take for example this story about a client of ours. He launched a newline of beer in Mexico, but didn’t take the time to design a proper logo. He spent thousands of dollars on ads, but each used different colors, fonts, and layouts. There was nothing in his campaign that anchored his name to his brand: each ad looked like it belonged to a different company. Five months after his launch, he came to us. His main problem? There was nothing visual that distinguished his brand from the rest. All the money he put into printing, packaging, and advertisement was wasted.

Our logo designers developed a logo design that used the colors his target market preferred, and we created a font style to compliment his corporate identity on billboards. The font was clear and easy to read, even at a distance. His colors were distinctive and attractive, and could be used in all his materials; from packaging to stationery. We even created his transport truck advertisements. He now has a solid image that is instantly recognizable.

The lesson here is clear: a corporate identity isn’t just a nice finishing touch- it is an essential part of any successful business venture. Investing in your corporate identity now save time and money later. Come see what we can do for you today!
 

See Next Article: Working With Designers: Yes, it's possible...